Rainbow BRTS - Bus Transit App (Brand Guide)
Rainbow BRTS is a public transportation system designed to simplify bus travel in Pune, India. This project features the branding and brand guide.
ABOUT
The Rainbow BRTS (Bus Rapid Transit System) App in Pune is a dedicated app helps users locate nearby bus stops, check real-time bus arrival updates, and track buses on Rainbow BRTS and PMPML routes. It also includes features like trip planning, digital ticketing, and accessibility options to ensure ease of use for all commuters.
The goal is to create a brand guide and simplify public transit through clean UI, intuitive navigation, and smart features that encourage more people to choose buses over private vehicles.
Conclusion!
Rainbow BRTS is more than just a logo or a bus system it is a brand that brings people together and makes travel easier, safer, and more colorful for everyone in Pune. This brand book shows how the logo, colors, fonts, and design should be used to keep everything clear and consistent.
These rules help everyone who works with the brand to follow the same style and message. As Rainbow BRTS grows in the future, this guide will help keep the brand strong, trusted, and easy to recognize. It is a step toward a better and smarter city for all.
As someone who grew up in Pune, I’ve always seen how public transportation can either empower or frustrate daily commuters. The Rainbow BRTS system had the right infrastructure but lacked a modern, intuitive way for users to engage with it. This project was my opportunity to use design as a tool for public good to create a smart transit app that makes commuting easier, reduces confusion, and improves the daily experience of thousands of riders. It allowed me to blend my passion for UX/UI design, branding, and real-world impact into one comprehensive solution.