PROJECT BRIEF
To Design an App for a local bus transport system in Pune (India).
-
Create a feature-rich mobile application to improve an Indian city's local bus transportation experience.
-
Use GPS technology to track buse locations in real time.
-
By tracking buses on a map, users may cut down on wait times and efficiently plan their routes.
-
Show detailed bus route information, including schedules, stops, and fare information.
-
Inform users when busses are expected to arrive and depart from particular stations.
-
Use push alerts to receive updates and schedule modifications in real time.
-
Include a safe and easy-to-use mobile ticketing system.
-
Support a variety of languages in order to serve the city's diverse population.
-
Provide tools and emergency contact information so people can report issues or get help.
MISSION
At Rainbow BRTS, our mission is to revolutionize urban transportation by providing a smart, efficient, and eco-friendly public transit system. We strive to make commuting seamless, accessible, and stress-free through real-time updates, digital ticketing, and optimized routes. Our goal is to enhance mobility, reduce congestion, and promote sustainability, ensuring a smooth and reliable journey for every passenger.
GOAL
-
Enhance User Experience.
-
Increase Accessibility.
-
Reduce Waiting Time.
-
Promote Digital Ticketing.
-
Improve Communication.
-
Optimise Bus Routes.
-
Increase Ridership.
-
Enhance Safety and Security.
-
Collaborate with local Authorities.
TARGET AUDIENCE
-
Regular Bus Users
Those who take public transportation to go to work, school, or other regular destinations on a daily basis.
-
Occasional Commuters
Those who utilize public transportation on occasion or for particular purposes, including conducting tasks or going to events.
-
Visitors and Tourists
Visitors to the city who might not be acquainted with the public transit system in the area.
-
Students
Described as college and school students who commute to educational institutions on public buses.
-
Senior Citizens
Described as senior citizens who utilize public busses to get around.
COMPETITORS
-
Focuses on passenger safety, especially for women.
-
Offers safety features like an SOS button and in-bus cameras.
-
Helps with trip planning, reducing the unpredictability of bus travel.
-
A comprehensive app that includes metro, bus, and train schedules.
-
Described as a one-stop solution for public transport users.
-
Provides real-time updates on traffic and accidents.
-
Helps users navigate Delhi's bus and metro systems.
-
Assists in finding nearby metro stations and gives predicted arrival times.
-
Strong integration with the city's network enables multi-modal travel planning
APP LOGO
Rainbow BRTS Brand Guideline Project
Interviews & Responses
Analysis
Information Architecture
Low Fidelity Screens
High Fidelity Screens
High Fidelity Figma Screens
App Mockups
WHY?
You built the Rainbow BRTS app to address the real-world transportation challenges faced by commuters in Pune. The goal was to improve accessibility, provide real-time bus information, and simplify route planning for users of the Rainbow Bus Rapid Transit System. Your app aimed to bridge the communication gap between the transport system and its users through intuitive design, live tracking, and user-friendly features.
-
To enhance the public transport experience in Pune by making it more reliable and transparent.
-
To solve user pain points such as route confusion, lack of bus timings, and poor digital access to transit info.
-
To apply your design thinking and UX skills to a meaningful civic problem and make transport more inclusive.
IMPACT
The project demonstrated how thoughtful UX/UI design can lead to a better user experience in public infrastructure. It also served as a comprehensive case study showcasing your ability to conduct research, define user personas, prototype solutions, and create a full-fledged branding system. It became a milestone in your thesis work combining creativity with real-world problem-solving.