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Rainbow
BRTS 
(Brand Guide)

Rainbow BRTS is a public transportation app designed to simplify bus travel in Pune, India. This project features the branding of the app.

Rainbow BRTS

App Development & UIUX Project 

CLIENT

PMPML  

Government Service, Pune, India

YEAR

2023

SHOWCASES

Branding  |  Logo Designing  |  Mockups

PROJECT BRIEF

The Rainbow BRTS (Bus Rapid Transit System) App in Pune is a dedicated app helps users locate nearby bus stops, check real-time bus arrival updates, and track buses on Rainbow BRTS and PMPML routes. It also includes features like trip planning, digital ticketing, and accessibility options to ensure ease of use for all commuters.

The goal was to simplify public transit through clean UI, intuitive navigation, and smart features that encourage more people to choose buses over private vehicles.

MISSION

At Rainbow BRTS, our mission is to revolutionize urban transportation by providing a smart, efficient, and eco-friendly public transit system. We strive to make commuting seamless, accessible, and stress-free through real-time updates, digital ticketing, and optimized routes. Our goal is to enhance mobility, reduce congestion, and promote sustainability, ensuring a smooth and reliable journey for every passenger.

GOAL

  • Enhance User Experience.

  • Increase Accessibility.

  • Reduce Waiting Time.

  • Promote Digital Ticketing.

  • Improve Communication.

  • Optimise Bus Routes.

  • Increase Ridership.

  • Enhance Safety and Security.

  • Collaborate with local Authorities.

BRAND VALUE

  • Accessibility for All:
    The app promotes inclusive transit by making public transport easy to use for everyone, including students, elderly users, and people with disabilities.
     

  • Empowering Sustainable Travel:
    By encouraging bus usage, the app supports eco-friendly transportation, helping reduce traffic congestion and carbon emissions in Pune.
     

  • Trust Through Real-Time Reliability:
    With features like live tracking and trip planning, the app builds commuter trust in the public transit system by reducing uncertainty and wait times.
     

  • Smart Urban Living:
    It represents the future of smart cities combining technology and design to enhance urban mobility and quality of life.
     

  • User-Centric Innovation:
    Designed with a deep understanding of local commuter needs, the app showcases human-centered design thinking that turns everyday pain points into seamless experiences.

BRAND LOGO

The logo represents a peacock, India’s national bird, sybolizing beauty, pride, and cultural identity. I chose the peacock to reflect both tradition and movement, aligning with the idea of graceful and efficient public transportation.

 

The use of vibrant rainbow colors stands for diversity, inclusivity, and energy capturing the spirit of a modern city on the move. Each color transition represents a seamless travel experience, while also highlighting the wide range of commuters the BRTS serves. The design combines cultural symbolism with a fresh, modern look to reflect the vision of a smarter and more connected Pune.

BRAND TYPOGRAPHY

RainbowBRTS Logo-05_edited.png

The typography in the Rainbow BRTS logo is designed in English but styled to resemble the Devanagari script, giving it a subtle resemblance to Hindi lettering. This blend reflects the local flavor of Pune while keeping the brand accessible to a wider audience.

It creates a cultural connection with native commuters while maintaining clarity and modernity.

 

The rainbow color gradient used across the logo symbolizes diversity, inclusivity, and movement key values of a vibrant public transport system. Each color shift represents different walks of life coming together, and the smooth flow of the gradient reflects the seamless, connected experience that the app and BRTS aim to provide.

FINAL BRAND LOGO

RainbowBRTS Logo-05.png

FONT BANK

FONT NAME: Samarkan

FONT STYLE: Regular

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0

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< > ? : " | } { , . / ; ' \ ] [

FONT NAME: Gloock

FONT STYLE: Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0

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< > ? : " | } { , . / ; ' \ ] [

FONT NAME: San Francisco

FONT STYLE: Regular/Medium/Reg/Black

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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1 2 3 4 5 6 7 8 9 0

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LOGO STYLE GUIDE

Logo only - Transparent background

Logo and  Black Typo - Transparent background

Logo & White Typo with a solid black circle background

Logo & Black Typo with a solid white circle background

Logo & White Typo with a solid black square background

Logo & Black Typo with a solid white square background

LOGO SIZE GUIDE

LOGO GUIDELINES

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COLOR PALETTE FOR BRAND

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COLOR PALETTE FOR MOBILE APP

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MOCKUPS

Rainbow BRTS Figma & UIUX Project

WHY?

As someone who grew up in Pune, I’ve always seen how public transportation can either empower or frustrate daily commuters. The Rainbow BRTS system had the right infrastructure but lacked a modern, intuitive way for users to engage with it. This project was my opportunity to use design as a tool for public good to create a smart transit app that makes commuting easier, reduces confusion, and improves the daily experience of thousands of riders. It allowed me to blend my passion for UX/UI design, branding, and real-world impact into one comprehensive solution.

IMPACT

Rainbow BRTS is more than just a logo or a bus system it is a brand that brings people together and makes travel easier, safer, and more colorful for everyone in Pune. This brand book shows how the logo, colors, fonts, and design should be used to keep everything clear and consistent.

 

These rules help everyone who works with the brand to follow the same style and message. As Rainbow BRTS grows in the future, this guide will help keep the brand strong, trusted, and easy to recognize. It is a step toward a better and smarter city for all.

Graphic Design  |  Branding  |  Visual Design  |  Motion Design  |  UIUX  |  Interaction Design  |  Augmented Reality  |  Illustration  |  Content Design

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