PROJECT BRIEF
The Rainbow BRTS (Bus Rapid Transit System) App in Pune is a dedicated app helps users locate nearby bus stops, check real-time bus arrival updates, and track buses on Rainbow BRTS and PMPML routes. It also includes features like trip planning, digital ticketing, and accessibility options to ensure ease of use for all commuters.
The goal was to simplify public transit through clean UI, intuitive navigation, and smart features that encourage more people to choose buses over private vehicles.
MISSION
At Rainbow BRTS, our mission is to revolutionize urban transportation by providing a smart, efficient, and eco-friendly public transit system. We strive to make commuting seamless, accessible, and stress-free through real-time updates, digital ticketing, and optimized routes. Our goal is to enhance mobility, reduce congestion, and promote sustainability, ensuring a smooth and reliable journey for every passenger.
GOAL
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Enhance User Experience.
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Increase Accessibility.
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Reduce Waiting Time.
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Promote Digital Ticketing.
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Improve Communication.
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Optimise Bus Routes.
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Increase Ridership.
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Enhance Safety and Security.
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Collaborate with local Authorities.
BRAND VALUE
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Accessibility for All:
The app promotes inclusive transit by making public transport easy to use for everyone, including students, elderly users, and people with disabilities.
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Empowering Sustainable Travel:
By encouraging bus usage, the app supports eco-friendly transportation, helping reduce traffic congestion and carbon emissions in Pune.
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Trust Through Real-Time Reliability:
With features like live tracking and trip planning, the app builds commuter trust in the public transit system by reducing uncertainty and wait times.
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Smart Urban Living:
It represents the future of smart cities combining technology and design to enhance urban mobility and quality of life.
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User-Centric Innovation:
Designed with a deep understanding of local commuter needs, the app showcases human-centered design thinking that turns everyday pain points into seamless experiences.
BRAND LOGO
The logo represents a peacock, India’s national bird, sybolizing beauty, pride, and cultural identity. I chose the peacock to reflect both tradition and movement, aligning with the idea of graceful and efficient public transportation.
The use of vibrant rainbow colors stands for diversity, inclusivity, and energy capturing the spirit of a modern city on the move. Each color transition represents a seamless travel experience, while also highlighting the wide range of commuters the BRTS serves. The design combines cultural symbolism with a fresh, modern look to reflect the vision of a smarter and more connected Pune.
BRAND TYPOGRAPHY
The typography in the Rainbow BRTS logo is designed in English but styled to resemble the Devanagari script, giving it a subtle resemblance to Hindi lettering. This blend reflects the local flavor of Pune while keeping the brand accessible to a wider audience.
It creates a cultural connection with native commuters while maintaining clarity and modernity.
The rainbow color gradient used across the logo symbolizes diversity, inclusivity, and movement key values of a vibrant public transport system. Each color shift represents different walks of life coming together, and the smooth flow of the gradient reflects the seamless, connected experience that the app and BRTS aim to provide.
FINAL BRAND LOGO
FONT BANK
FONT NAME: Samarkan
FONT STYLE: Regular
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FONT NAME: Gloock
FONT STYLE: Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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FONT NAME: San Francisco
FONT STYLE: Regular/Medium/Reg/Black
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LOGO STYLE GUIDE
Logo only - Transparent background
Logo and Black Typo - Transparent background
Logo & White Typo with a solid black circle background
Logo & Black Typo with a solid white circle background
Logo & White Typo with a solid black square background
Logo & Black Typo with a solid white square background
LOGO SIZE GUIDE
LOGO GUIDELINES
COLOR PALETTE FOR BRAND
COLOR PALETTE FOR MOBILE APP
MOCKUPS
WHY?
As someone who grew up in Pune, I’ve always seen how public transportation can either empower or frustrate daily commuters. The Rainbow BRTS system had the right infrastructure but lacked a modern, intuitive way for users to engage with it. This project was my opportunity to use design as a tool for public good to create a smart transit app that makes commuting easier, reduces confusion, and improves the daily experience of thousands of riders. It allowed me to blend my passion for UX/UI design, branding, and real-world impact into one comprehensive solution.
IMPACT
Rainbow BRTS is more than just a logo or a bus system it is a brand that brings people together and makes travel easier, safer, and more colorful for everyone in Pune. This brand book shows how the logo, colors, fonts, and design should be used to keep everything clear and consistent.
These rules help everyone who works with the brand to follow the same style and message. As Rainbow BRTS grows in the future, this guide will help keep the brand strong, trusted, and easy to recognize. It is a step toward a better and smarter city for all.