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Content Design - Social Media

Playing with typography to advertise brand on social media

CLIENT

YEAR

2023 - 2025

SHOWCASES

Information Design  |  Infographic Design  |  Social Media

Visually engaging posters, graphics, and promotional materials to support institutional events, programs, and campus-wide initiatives. Developed PowerPoint presentations and visual aids for use in academic and administrative settings, including meetings, conferences, and lectures. Created digital content for social media platforms such as banners, profile images, and event poststo effectively communicate updates, promote campus activities, and enhance the institution’s online presence.

30 +

Instagram Posts Designed

​I completed 30+ high-impact projects under tight deadlines, creating visual content that promoted Microsoft tools and digital resources across NYIT. I designed social media posts, PowerPoint decks, and instructional graphics that simplified complex tools for students and faculty. Despite fast turnarounds, I maintained strong brand consistency and delivered engaging, informative designs that enhanced NYIT’s digital communication.

Facebook Banners

NYIT School of Architecture & Design

I focused on elevating the school’s social media presence through cohesive branding and visually distinct assets. Key contributions included:
 

  • Cover Photo & Banner Design:
    Created multiple iterations of Facebook banners that reflected the spirit of architecture and design. Clean lines, 3D forms, modular structures, and bold typography. These headers helped build a unified digital identity for the department.

     

  • Department-Specific Customization:
    Tailored assets for different architecture tracks (e.g., SoAD ARCH, SoAD B.ARCH, SoAD INTERIOR DESIGN) to ensure personalized branding while retaining an institutional look and feel.

Infographics & Information Design

  • As a designer, I specialize in turning complex information into engaging visual stories. At NYIT, I created infographics and instructional visuals covering topics like Microsoft 365 tools, Canvas tutorials, Outlook productivity, and digital safety. Each piece was crafted to be not only visually appealing but also easy to understand ensuring accessibility for a diverse campus audience.
     

  • In addition to institutional work, I also developed data-driven infographics on pressing social issues such as gender preference in India, using research, illustration, and layout design to raise awareness and educate viewers. These projects reflect my ability to balance form and function, blending clarity, design systems, and storytelling to deliver impactful communication.

WHY?

I created this project to explore how graphic design can be used to communicate ideas effectively across digital platforms. From designing social media content for the School of Architecture and Design (SoAD) to creating banners and infographics on gender equality in India, my goal was to craft content that is not just visually engaging but also meaningful. I wanted to use my design skills to support real-world messages, raise awareness, and build consistent branding for diverse audiences, whether academic or social impact driven.

IMPACT

This project strengthened my ability to adapt design styles for different platforms and audiences. It gave me hands-on experience in creating content that is visually compelling, informative, and socially relevant. I learned to balance aesthetics with clarity, and how to maintain visual consistency across formats, from Instagram posts to Facebook banners and infographics. Overall, it reinforced my belief that design is a powerful tool for both communication and advocacy.

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