Central Garden & Pet (Best Bully Sticks)
Best Bully Sticks (brand under Central Garden & Pet). Designed marketing assets for seasonal campaigns, website UI, product launches, and paid media initiatives.
CLIENT
Central Garden & Pet Company
Best Bully Sticks | TDBBS
YEAR
2025
SHOWCASES
Visual Design | Content Design | Social Media
ABOUT
Best Bully Sticks (BBS/TDBBS) is an emerging pet-treat brand within Central Garden & Pet’s portfolio, focused on natural, high-quality chew products for dogs. As part of the digital design team, I contributed to building the brand’s online presence during a period of rapid growth and market expansion.
MY ROLE
As a content designer, I created a range of Instagram campaign visuals built around seasonal moments and engaging brand concepts. This included holiday campaigns like Halloween and Thanksgiving promotions, as well as Christmas Holidays and interactive zodiac-themed posts that connected product recommendations with dog personalities. Every piece was designed with social-first thinking bold visuals, clear messaging, and brand consistency while keeping the content fun, relatable, and
scroll-stopping.
PROCESS & COLLABORATION
This role focused on Content Design for Social Media and Email Marketing, UI design for the brand’s website and visual assets for retail platforms including Amazon, Costco, Target, and Walmart. Maintaining strong brand consistency across all touchpoints was a key priority. Because much of the work remains confidential and unreleased, only approved social media content is included here to illustrate the scope and quality of my contributions.
Holiday Season
Campaign Content
I designed seasonal Instagram campaign content focused on driving engagement during high-impact moments like Halloween and Thanksgiving promotions. These posts combined festive visuals, interactive concepts, and clear calls-to-action while maintaining brand consistency and a social first design approach. Each asset was optimized for Instagram to feel timely, playful, and scroll-stopping.
Christmas Holidays
Campaign Content
For Christmas campaigns, I created promotional Instagram content that highlighted product value through festive storytelling. The designs balanced promotional messaging with visual warmth, incorporating holiday color palettes, dog-centric imagery, and bold typography to capture attention while staying true to the brand’s tone and identity.
What's Your DOg's Zodiac Sign ?
The zodiac sign series was an interactive content concept designed to connect dog personalities with product recommendations. This campaign focused on engagement and shareability, using bold graphics and personality-driven storytelling to create a fun, memorable experience for dog owners on social media.
Social Media (Posts)
1080 x 1080
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Social Media (Meta)
1200 x 630
Social Media (Story)
1080 X 1920
Conclusion!
My contract at Best Bully Sticks allowed me to contribute meaningfully to a growing brand at a pivotal stage, supporting both its digital presence and evolving visual identity. Through UI-focused thinking, cross-platform content design, and close collaboration with marketing, UX, and creative teams, I helped translate brand strategy into clear, engaging, and consistent visual experiences. While much of the work remains confidential, the social content showcased here reflects my approach to thoughtful, brand-driven design and my ability to deliver scalable, platform-ready solutions within a fast-paced, real-world environment.