ABOUT
Best Bully Sticks (BBS/TDBBS) is an emerging pet-treat brand within Central Garden & Pet’s portfolio, focused on natural, high-quality chew products for dogs. As part of the digital design team, I contributed to building the brand’s online presence during a period of rapid growth and market expansion.
MY ROLE
I led the design of digital campaign assets and e-commerce visuals across multiple platforms. This included creating email marketing graphics, landing page layouts, paid media creatives, web and mobile UI elements, and social content that supported seasonal promotions and new product launches.
PROCESS AND COLLABORATION
I worked closely with UX researchers, marketing strategists, art direction, and copywriting teams to translate brand positioning into clear, approachable, and conversion-driven design. My visuals extended across Facebook, Instagram, LinkedIn, Amazon, Costco, Target, and Walmart, ensuring consistency and strong storytelling at every touchpoint. I also played a role in refining the evolving brand identity, shaping the color palette, typography direction, and photographic style guidelines with the help of AI-assisted concept development.
Social Media Posts
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