PROJECT BRIEF
Odonil is a well-known air freshener brand in India, trusted for its long-lasting fragrances. However, its identity felt outdated in a market increasingly driven by lifestyle aesthetics and eco-conscious choices. The goal was to repackage Odonil as a modern, nature-inspired brand that appeals to a younger audience, while staying rooted in freshness and familiarity.
APPROACH
Brand Strategy & Research:
I began by researching Odonil’s competitors and analyzing customer preferences around fragrance, packaging, and lifestyle cues. The insight: today’s consumers don’t just want a product that masks odor—they want a fresh experience that feels clean, natural, and premium.
Concept Development:
I explored design directions inspired by nature—dew drops, blooming petals, and waves of freshness. The core concept emerged as “A Breath of Nature,” focused on turning everyday spaces into calming, refreshing corners.
Design Exploration:
The logo was softened, the color palette shifted toward botanical hues, and the packaging was redesigned with smooth gradients, clean typography, and a flowing droplet motif to reinforce the core idea of purity and freshness.
Execution:
I created a full branding system, including packaging designs for multiple fragrance variants, ready mockups, and digital assets for social media.
DESIGN SOLUTION
Visual Identity:
The logotype is modern and airy, paired with a symbolic droplet icon. Colors were chosen to match each fragrance’s mood—lavender for calm, ocean blue for clarity, citrus yellow for energy.
Packaging Design:
Each pack features a subtle fragrance-inspired pattern, a central droplet image, and eco-friendly visual cues. The layout is minimal yet vibrant—designed to stand out in both supermarkets and online stores.
Graphic System:
A flowing line motif represents air movement and scent diffusion, used across packaging, in-store graphics, and social content to create a consistent, sensory-driven identity.
PACKAGING
As part of the rebranding, I introduced a unique hexagon-shaped packaging to break away from the traditional rectangular box design. The hexagon symbolizes harmony and balance, mirroring the way fragrance brings balance to one’s space.
This geometric form isn’t just visually distinctive. It also enhances shelf presence, making the product more noticeable in retail environments. The angled edges offer natural segmentation for key information like fragrance type, freshness duration, and eco-certifications, creating a structured yet elegant layout.
Additionally, the compact, interlocking form of the hexagon supports eco-friendly stacking and reduces packaging waste, aligning with Odonil’s nature-inspired positioning.
FONT BANK
I chose Weather Sunday for the Odonil packaging to introduce a sense of warmth, personality, and approachability. Its handwritten, organic brush strokes complement the nature-inspired branding, giving the product a human touch that feels both modern and comforting. The expressive style also contrasts beautifully with the geometric structure of the hexagon packaging, creating visual balance. It reinforces the idea that freshness isn’t just functional. It’s emotional and mood-enhancing.
FONT NAME: Weather Sunday
FONT STYLE: Regular
A B C D E F G H I J K L M N O P Q R T U V W X Y Z
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COLOUR PALETTE
Primary | Secondary | Tertiary
PACKAGE DESIGN
For the Odonil rebrand, I curated five unique fragrances that bring a bold, modern twist to traditional air fresheners. Each scent is paired with a carefully selected color palette and mood, designed to stand out both visually and emotionally:
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Cherry Grape:
A rich, juicy blend of cherry and grape notes. The packaging features a deep magenta and wine gradient, evoking sweetness, warmth, and vibrancy.
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Lemon Grass:
Fresh and earthy with a citrus-green kick. The box uses a zesty lime-to-olive gradient, representing natural freshness and clarity.
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Cool Ice Blue:
Clean and crisp, this scent is designed to refresh and energize. The packaging combines icy blue and frosty teal tones, giving it a cool, breezy vibe.
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Blue Razz:
A tangy twist of blueberry. This variant uses a bold electric blue-to-purple gradient, signaling playfulness and youth.
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Spearmint:
Subtle, herbal, and minty fresh. The color palette uses soft mint green paired with light aqua, creating a calming, hygienic impression.
WHY?
Since the launch of Godrej’s “aer pocket,” competing brands like Odonil, Air Wick, and Ambi Pur have experienced a noticeable dip in perceived brand value and market presence. To explore how thoughtful design can revive and reposition such brands, I chose Odonil as the focus of this rebranding project. The goal was to elevate its identity, making it more relatable to today’s lifestyle-conscious consumers while maintaining its legacy as a trusted air freshener brand.
IMPACT
The Odonil rebranding project blends functional elegance with sensory storytelling. By aligning visual elements with the emotional appeal of each fragrance, this design not only revitalizes shelf presence but also creates a stronger emotional bond with consumers. Through thoughtful packaging, color psychology, and lifestyle-driven mockups, the brand is reimagined to fit modern households while retaining its legacy. This project demonstrates how strategic design can elevate everyday products into memorable, delightful experiences.