WHY?

I was inspired by trends in digital media, motion graphics, and interactive design. Filters today are not just about face effects; they are tools for self-expression, storytelling, and brand engagement. My goal was to develop filters that not only entertained but also added value to the user experience. The design and development process involved experimenting with face tracking, hand tracking, 3D modeling, and custom scripting to create engaging effects. I explored various AR capabilities, including interactive gestures, physics-based effects, and visual transformations. Each filter went through multiple iterations to refine the aesthetic and technical aspects, ensuring smooth performance across different devices. Testing was a crucial phase, as optimizing AR effects for mobile devices requires balancing high-quality visuals with efficient performance.

IMPACT

I created a custom Snapchat Lens using Lens Studio as part of my exploration into augmented reality and interactive media. The project allowed me to experiment with face tracking, object recognition, and animated triggers, bringing visual storytelling to life through AR. I designed original assets and implemented interactive elements to make the experience playful and engaging for users. This project not only enhanced my skills in AR design and creative technology, but also demonstrated how immersive media can be used to boost social engagement and connect with audiences in a more dynamic, personal way.