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Crafting Snapchat Filters - Augmented Reality

Created Snapchat filters using LensStudio software. Live on Snapchat.

CLIENT

Snapchat

YEAR

2025

SHOWCASES

Augmented Reality  |  3D Filters  |  Lens Studio  |  Visual Filters

About

This project explores the process of creating and publishing custom Snapchat filters using Lens Studio. The primary focus is to create an interactive augmented reality (AR) experience. By leveraging Lens Studio’s asset library, texture mapping, and face tracking capabilities, this project aimed to create an engaging, user-friendly filter for Snapchat.

Iron Man AR Mask

This project explores the process of creating and publishing custom Snapchat filters using Lens Studio. The primary focus is to create an interactive augmented reality (AR) experience. By leveraging Lens Studio’s asset library, texture mapping, and face tracking capabilities, this project aimed to create an engaging, user-friendly filter for Snapchat.

More Masks

A collection of AR face filters developed using Lens Studio, experimenting with facial landmark tracking, head-bound meshes, texture mapping, and real-time face effects. This project was created to understand the end-to-end AR lens creation and publishing workflow.

Scan​ using your Snapchat Camera or view these lenses online

Masks Live on
Snap Chat

11

509

Live Subscribers

Total

Plays

549k

Designed and published multiple AR face masks on Snapchat, resulting in 11 live lenses, 509 active subscribers, and over 549K total plays, demonstrating real-world reach and user engagement.  

Connect with me to try lenses

Conclusion!

I created a custom Snapchat Lens using Lens Studio as part of my exploration into augmented reality and interactive media. The project allowed me to experiment with face tracking, object recognition, and animated triggers, bringing visual storytelling to life through AR. I designed original assets and implemented interactive elements to make the experience playful and engaging for users. This project not only enhanced my skills in AR design and creative technology, but also demonstrated how immersive media can be used to boost social engagement and connect with audiences in a more dynamic, personal way.

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