WHAT I DO
GRAPHIC
VISUAL
BRAND
SOCIAL MEDIA
UX/UI
WORK (23)
Experienced in creating marketing assets, brand systems, and UI design across digital and print platforms.
SELECTED WORK (08)
Sep 2025
Dec 2025
4 mos
Sep 2023
May 2025
1 yr 9 mos
May 2024
Sep 2024
5 mos
Aug 2021
May 2023
1 yr 10 mos
Jul 2019
Jul 2021
2 yrs
Jan 2019
May 2021
2 yrs 5 mos
Graphic
Designer
Central Garden & Pet
Graphic
Designer
New York Institute of Tech.
Brand
Designer
Pune Smart City
Jr. Graphic
Designer
Valley Explorers
Digital
Designer
Freelance
Photographer
APG Learning
Led high-volume, multi-channel design production for Best Bully Sticks across major retail platforms, maintaining strict brand consistency.
Designed digital assets using Figma and Adobe Creative Suite, while leveraging AI tools to boost efficiency by 40% and reduce timelines by 30%.
Designed visual communication for NYIT’s campus-wide Google-to-Microsoft migration impacting 5000+ users, ensuring clear onboarding and minimal disruption.
Created social media content, infographics, and step-by-step guides using Figma and Adobe Creative Suite, while developing an AI chatbot (Voiceflow) for 24/7 support. Improved adoption and communication efficiency by 50% across departments and platforms.
Led end-to-end rebranding of Pune’s Rainbow BRTS and designed a mobile app UI to improve usability and public adoption. Developed a complete brand system (logo, typography, color, iconography, grids) and high-fidelity app prototypes using Figma and Adobe Creative Suite, collaborating with designers, developers, and government stakeholders.
Delivered the project within 5 months, earning the Award for Excellence and recognition from NYIT, leading to real-world implementation.
Company wanted to design their tour itinerary into quick visuals and infographics for better understanding of their clients. Designed social media banners, illustrations and infographics for tourism campaigns and travel itinerary and website UI using Figma, Illustrator and Photoshop.
Collaborated with senior designers, art director and marketing team to ensure brand consistency and QA and supported the team with brainstorming ideas and producing engaging content aligned with the brand.
Designed an audio-reactive, voice-interaction system where visuals respond in real time to speech, creating an immersive AI-driven experience using motion and sound analysis.
Developed branding, marketing assets, and showroom visuals for an auto detailing studio, along with motion content using After Effects and CapCut.
Designed packaging and fragrance-based illustrations for Odonil, maintaining brand consistency while enhancing visual appeal.
As a Photographer with APG Learning, I covered on-site events and educational programs, capturing high-quality photographs using professional camera equipment.
I handled post-production by editing and enhancing images in Photoshop, ensuring clarity, consistency, and strong visual impact for use across marketing, social media, and promotional materials.
Achievements & Rewards
Award of Excellence in Graphic Design
I’m incredibly excited to share that I’ve been selected for the 'Award for Excellence in the MFA for Graphic Design & Media Innovation’ by School of Architecture & Design at New York Institute of Technology!
This award, conferred by the Digital Art and Design faculty, recognizes outstanding achievement in the MFA Graphic Design program and I’m truly humbled to receive it.
It means the world to be acknowledged for the work, growth, and passion I’ve poured into this journey. Thank you to all my amazing professors, mentors, and peers who have supported and inspired me along the way!
New York Tech's School of Arch. and Design Recognizes Tanay M. Govardhan
Tanay Makarand Govardhan is among the 89 students recognized for outstanding participation in student employment during the 2024-2025 academic year. This group of students dedicated more than 320 hours to experiential learning opportunities, extending across both on- and off-campus roles.
As part of New York Institute of Technology's 64th annual commencement, the School of Architecture and Design recognized outstanding members of the Class of 2025, including Tanay Makarand Govardhan, who received the M.F.A. in Graphic Design Faculty Award.
Rainbow BRTS App and Branding featured in New York Tech's News
Graphic design and media innovation student Tanay Govardhan knows the difficulty residents and tourists in Pune, India, face when using public bus transportation. So, for his senior thesis, he decided to tackle a public service project: creating a mobile app and a brand guide for bus riders.
"Tanay Govardhan’s project required extensive research and a deep dive into human-centered design principles to create a seamless commuter experience. Through multiple iterations in branding and UX/UI design, I have watched Tanay become more methodical, research-driven, and detail-oriented. His approach to problem-solving has become sharper, his design thinking more structured.
"
Rozina Vavetsi
(Associate Professor)
Digital Art & Design, School of Arch. & Design.